Tips

4 Must Haves When Starting A New Business

By on May 14, 2018

Starting a business can be fun as much as it is scary. As it goes with any new endeavor, being in a position where you’re going in blindly can be daunting. However, with the right knowledge base and skill set, this doesn’t have to be nearly as bad, which is why I’m giving you a few helpful tips on how to get started. Check them out below:

A Great Brand

 

One of the core elements of any successful business is the backing of a great brand. While to some branding sounds like a luxury, it’s honestly one of the biggest ways that your audience connects with you on a meaningful level, turning them from just a customer to a loyalist. After all, a brand represents a certain mission or ethos that resonates with others, which isn’t the easiest thing to develop. However, with the right effort, you could have a brand that might last you a lifetime.

 

To understand a successful brand, you first have to understand the nature of a great one. This is essentially broken down into part-story, part-science, focusing in on how you can resonate with others without having to say a word. For example, according to CrowdSpring, color increases brand recognition by 80 percent, which is why a company like Samsung’s sharp blue colors combined with the modern typeface denotes a tech company. There’s a lot of thought that goes into these design elements, and they aren’t something that should be taken lightly. Once you do find that perfect combination, you’ll be off to the races in no time.

 

A Solid Business Plan

 

Another essential aspect of any successful business is a plan that spells out how you’re going to make money. As simple as that sounds, you’d be surprised at the number of entrepreneurs that attempt to start a company with making money a secondary concern. And while that might sound silly, as noted by Business Insider, with 82 percent of businesses failing because of cash flow problems, mapping this out will not only help yourself but any potential lender or investor as well.

 

To get started, look at a few of the business plan templates available online, highlighting which ones you feel represent the type of company you’re trying to start best. Furthermore, don’t be afraid to write more and cut back, as the goal is to eventually be able to tell people how your business is going to make money in a sentence or less. Especially when it’s your first time, this process will most likely take longer than expected, however, is well worth the effort to showcase to others. Keep this is as a continuous practice you look to keep up with, giving you the best chance of success long-term.

 

The Right Tools

 

While you might think it’s smart to have workarounds or hacks at first, eventually you’re going to want to equip your business with the right tools to thrive. It’s okay to spend money if it’s going to save money or a significant amount of time, as that’s the core to make your business run more efficiently and in turn, generate more revenue. And as noted in Entrepreneur, businesses lose 20 to 30 percent on inefficient processes, which can be quite costly when you break down the dollar-for-dollar markup.

 

Make a list of the different items your business might need, including how these are going to play a role further down the road. For example, while your business might eventually need a quality CRM, you might want to make a benchmark for when that’s going to happen in accordance with the number of customers you’re taking. Thinking about things like this ahead of time will not only give you a schedule of when you’re going to execute on what you need but save you from making impulse buying decisions, which you’ll certainly thank yourself for later.

 

A Mind For Marketing

 

Finally, one of the most important aspects of your business is going to be a mind for marketing, which will fundamentally be how you attract customers to you. This can come in an array of forms and fashions depending on your industry, but the basic goal you should have in mind is ROI. And one place that’s consistently had amazing results is with digital marketing.

 

The majority of digital marketing techniques you’ve most likely dealt with in your day-to-day, such as social media, email, content, or even SEO (at least, search engines). Depending on who your target is and what you’re after, do your research on an array of solutions to give yourself a wide-feel. For example, as noted by Hubspot, with 500 million active users currently on Instagram, this can be an excellent medium for b2c businesses to capture dedicated fans. Take your time in deciphering what’s right for you, as this will start to garner you an audience in no time.

 

What are you most excited about in starting your new business? Comment with your answers below!

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Lifestyle

Three Super Expensive Cars

By on April 2, 2018

Some people loves cars. Some people have lots of money. Some people love cars and have lots of money and spend lots of money on cars. There are car makers in this world that spend a very long time creating and building astonishingly expensive cars knowing that they’ll probably only sell less than a dozen of them. That really isn’t the point. These car companies are making incredible cars for people with lots of money who love cars more than anything. If you aren’t super rich and still love cars, there are still plenty of nice cars for you to own too. You can learn more about practically any car on the planet over at Cars.com. But, for entertainment purposes, here are just a few of the world’s most expensive cars?

 

If you have a cool $4.5 million dollars lying around earmarked for nothing of importance, you might consider blowing it on a Lamborghini Veneno Roadster. It takes less than 3 seconds for this super expensive car to accelerate from zero to 62 miles per hour. That kind of whiplash inducing speed isn’t for the faint of heart. Neither is the car’s max speed of more than 220 miles per hour. The car is considered a super sports car and a masterpiece is automobile technology. It’s something so special and so exclusive that Lamborghini only makes about nine of these cars each year.

 

The Aston Martin Valkyrie looks like an automobile that was built for space. It has a price tag just over $3 million and is dubbed as the fastest car in the world. The car can travel at 250 miles per hour if its driver chose to do such a thing in an environment that presented such an opportunity. Production for the vehicle is scheduled to begin in England in 2018. It remains to be seen just how many high rollers will sign on the dotted line for this super expensive car.

 

For a cool $2.7 million you could park a Bugatti Chiron in your driveway too. Only 500 of these vehicles have been sold since it was introduced to the market in 2016. This car is so fast that it reportedly broke a world record when it traveled two miles in 41 seconds. There is a sport version too that tacks on another $400,000 to the final price tag. But, when you have millions to spend on a car, that’s pocket change.

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Lifestyle

Gifts by Meeta has introduced captivating décor gifts for Diwali

By on September 4, 2017

If you have been searching for that perfectly curvy vase or an artificial arrangement or may be a set of cushions to introduce freshness as a Diwali present, we are here with this year’s rulers. Apart from the typical mithai dabbas, cutlery sets, wall frames and dry fruit hampers there are several items that are looking for a welcome in the interiors.

Diwali gifts that include bar accessories, ice ball maker, silicon ice tray, party coasters and more such inclusive for a great celebration. The prices of these items have also caught the eyes as they are very much affordable. Customers can go for more than one of these items to make a hamper out of them for sending glowing wishes to their relatives and friends.

Special attraction for the season are these tea light holders. Sets in mercury glass are here with the ultimate gorgeous items and lovely deliveries that can fly from anywhere in the world to most of the Indian cities. Finished in quirky appeal and colorful designs, these cool ones have been designed to make sure you have an easy time in selecting a gift for Diwali this year. As, Diwali and gifting go hand in hand, we have all the good looks and quality items to make it a happening affair. With all the jewelry and clothes that you have planned for your loved ones, we have kept these additional at cost effective prices so that your pockets can also celebrate.

This season, the online gift portal, Gifts by Meeta has new gifts for Diwali that will replace the usual fairy lights with exotic tea light and diffusers. The gifting section has scintillating potpourri packs and ceramic diffuser sets to let the faint aroma prevail the interiors. Have a rich set up for Diwali dining and welcome your guests with an impressive aroma covering the space and setting up the mood. The online portal constantly tries to do something different in the gifting sector and this time the gifts celebrate Diwali with a natural and shining touch.

 

 

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Health | Lifestyle

The Most Common Health Conditions in Dogs

By on August 30, 2017

When we return home from work to find that our dog is sick, thoughts of relaxation quickly turn into panic, and you need to decide what action to take to return your dog to good health. If your dog has just eaten something that its stomach didn’t quite agree with, you may not have to worry too much. However, if your dog is showing adverse symptoms for a prolonged period, you might need to visit a vet.

Unfortunately, vet fees can cost hundreds or even thousands of dollars, and many of us just don’t have enough cash set aside to pay for such high bills. However, you don’t have to bear the full brunt of the cost if you purchase pet insurance in Australia. Some people think the price of insurance isn’t worthwhile, but you may change your mind by learning about some of the most common health problems in dogs.

Be Prepared for Any Situation

If you buy insurance for your beloved dog, you won’t have to worry too much about covering the costs of vet bills for the following health conditions:

  • Ear Infections

Dogs often have especially sensitive ears, which are prone to health conditions thanks to the likes of mites, bacterial infections, yeast, allergies, and hair growing deep inside the ear canal. If you notice the following symptoms, it’s time to take your dog to the vets:

  • Head tilting or shaking
  • Vigorous scratching
  • Strange eye movements
  • Ear odour
  • Bad balance
  • Unusual discharge

It’s usually quick and straightforward for a vet to get rid of dog ear infections, and if you have insurance, you won’t be subject to pay 100 percent of the fees.

  • Worms

Worms, whether they’re whipworms, roundworms, tapeworms or hookworms, are nasty parasites that make a habitat from your dog’s insides, and they can be fatal for puppies and dogs with weak immune systems. Here are the most common symptoms of worms:

  • A loss of appetite
  • A dry or rough coat
  • Diarrhoea
  • Weight loss
  • Vomiting

Worms can be fatal for dogs at worst and uncomfortable at best, so make sure to visit a vet if you notice a combination of the symptoms above.

  • Fleas

Fleas aren’t usually a serious problem, but they can cause complications if left untreated. Unfortunately, it only takes a few weeks for one flea to become an infestation, but they are usually easy to treat if you act early. Common symptoms include:

  • Excessive biting or scratching of the skin
  • Tapeworms (see above)
  • Flea dirt that appears to be small black dots on your dog’s skin
  • Hot spots
  • Hair loss

If neglected, fleas can lead to infections, allergic reactions, and even anaemia if your dog loses too much blood, so always visit a vet sooner rather than later if you suspect your dog has fleas.

Help is at Hand

Provided you purchase pet insurance from a company that’s earned a reputation for excellence, you can feel confident that your dog will be back to full health in no time, and you won’t be subject to sky-high vet bills. If you notice any of the symptoms detailed in the previous sections, you should contact a reliable vet and call your insurer right away.

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Tips

How to Help a Dog That Suffers from Anxiety Issues

By on August 11, 2017

Just like us, our pets can also suffer from anxiety issues. Whether your dog is suffering from mild anxiety to more severe anxiety, it can affect their behavior in all kinds of negative ways. To top it off, living in a state of anxiety is no way to live, nor is it healthy. So, what can you do for a dog that suffers from anxiety issues? The good news is that there are a few things you can try that will help to ease your dog’s issues.

Royalty Free Photo

Symptoms of Anxiety

Perhaps you’re unsure whether your dog suffers from anxiety. In extreme cases, it’s obvious your dog has anxiety, whereas in other cases it may not be as clear. Some of the most common symptoms include:

  • Your dog may look for comfort from you in the form of affection or attention. They may nudge you for pets and cuddles, or even jump into your lap if they are small enough.
  • Your dog may look for a hiding spot or seek solitude if they are feeling anxious. This is a sign of fear. They may not want to be around people or other pets.
  • Another sign is excessive chewing and licking of their fur and/or paws.
  • The dog may start to pant and shake, showing signs of nerves. Typically, this is more excessive panting than normal, and it would not have been brought on by exercise.

These are just some of the most common symptoms, but there can be others as well. Depending on the severity of their anxiety, they may display just one of these symptoms or many at one time. Of course, if you’re still unsure as to whether your dog suffers from anxiety you can always speak to your vet and have them diagnose your pet.

Ways to Deal with Anxiety

Now that you’ve established your dog is suffering from anxiety, what can you do to help ease their nerves? Sometimes, the solution is based on the cause and severity of the anxiety, whereas other times it has to do more with the personality of your dog.

For a dog that suffers from severe anxiety, the best solution may be medication that has been prescribed by your vet. This should be the last resort though, as there are other options out there. Another option would be to use a hemp pet supplement. This type of supplement helps to relax the dog without making them feel high or stoned. They can enjoy all the health benefits without any sort of risk. Of course, it’s important to be sure you are administering the correct dosage.

At the same time, it’s important to work on desensitizing your pet and conditioning them not to react to the triggers that are causing their anxiety in the first place. This is how you can achieve long-term results, so that you won’t have to worry about anxiety solutions moving forward.

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Lifestyle

Try a whole food diet for improved physical and mental fitness

By on May 23, 2017

A whole food diet plan limits the intake of refined flour and sugar, encourages the consumption of unprocessed foods, and includes moderate amounts of carbohydrates, protein, and fat. Such a diet fulfills your daily nutritional requirements naturally.

A whole food diet plan can be beneficial for people suffering from:

  • Hypertension (high blood pressure)
  • Obesity
  • Elevated triglycerides
  • Impaired glucose tolerance

As with any weight loss or fitness program, it is absolutely necessary to check with your doctor before you start, especially if you have any pre-existing medical conditions.

Basic components of a whole food diet

Eat and drink as much of the following foods as you need to satisfy your thirst and hunger:

  • fresh fruit(except bananas) and canned fruit without any sugar or artificial sweeteners
  • low-calorie juice
  • Salads and fresh, non-starchy vegetables
  • Egg whites
  • Fish
  • Low-fat cheeses, such as cottage cheese
  • Nuts
  • Legumes
  • Tea and coffee without sugar
  • Condiments, such as sour pickles

Restrict consumption of carbohydrates

This is the key way in which a whole foods diet plan promotes healthy weight loss and decreased blood sugar and triglycerides levels.

A whole food diet allows for five carbohydrate (CHO) servings of 15 grams per day, such as:

  • 2 slices of reduced-calorie or one slice of regular bread
  • ½ cup of pinto beans, potatoes, corn, lima beans, green peas, or black-eyed peas
  • ½ cup of spaghetti, oatmeal, macaroni, non-sugary breakfast cereal, or rice
  • 3–4 fluid ounce of wine, 8–12 ounce of beer, or 1 ounce of any hard liquor

Other foods allowed on a whole food diet

  • 6 servings of mono-saturated or poly-saturated fat per day
  • 2 cups of either: low-fat milk; fat-free, sugar-free instant pudding mixed with low-fat milk; low-fat sugar-free yogurt; or sugar-free ice cream

While on a whole food diet, remember to

  • Weigh yourself weekly
  • Eat only 3 meals per day with only ‘green light’ snacks in between
  • Increase physical activity
  • Drink 8 glasses (8 fluid ounces, for a total of 64 ounces) of water
  • Read labels in order to avoid processed foods
  • Eat ‘green light’ foods to combat hunger instead of aiming for a certain number of calories

Check your progress

  • Take stock of your present eating habits. This includes all crackers, chips, fast foods, cookies, snack foods, soft drinks, cakes and deserts. Be careful about the quality of the food that you buy and prepare apart from the amount of calories. Eat whole grains, lightly-cooked or raw fresh vegetables, fruits, low-fat or no-fat dairy products, and lean protein.
  • Set a realistic weight loss goal. Losing pounds is a gradual process, so be patient.
  • Try to follow your whole foods diet at least 90% of the time while treating your taste buds with your favorite foods every once in a while.
  • Devise and stick with a healthy eating plan; you’ll soon find yourself in a better mood, with more energy, and sleeping soundly.
  • The next time you visit your doctor, look for improvements in your cholesterol, blood pressure, and blood sugar levels.

So try this approach to eating and set your fitnessgoals. The right diet can set you and your family on the path to health for the rest of your life.

 

 

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Fashion

Bonmarche Targets a Younger Audience through Television Advertisements

By on April 26, 2017

High street giant Bonmarch has started to target younger shoppers by using modern television advertisements. This is the first time they have done so since joining forces with Mark Heyes, TV fashion celebrity. Heyes made his claim to fame through the Lorraine Kelly show.

Bonmarche, one of the UK’s oldest and best known clothing retailers, has entered into a partnership with Mark Heyes, celebrity fashion icon who gained fame on the Lorraine Kelly show. Their first order of business was to target a younger audience, which is why the store has launched a brand new advertisement.

The average age of a shopper at Bonmarche currently stands at 65. However, the store, headquartered in Wakefield, would prefer to attract younger women as well. Mark Heyes is now targeting women in their early 50s, therefore, who, if perhaps not “young” in the conventional sense of the world, are certainly still in the prime of their life.

40% of women in Britain, or 12.7 individuals, are now over the age of 50. By 2020, this will have risen to 50%. Attracting this audience, therefore, is a very strategic move. The advertisement was piloted in 90 different locations, and it was hugely successful. As a result, it was rolled out nationally, as well as being supported by a press advertising and magazine campaign.

The move came after it was announced that there was a significant drop in the pre-tax profits of the store. However, these figures were not discouraging as they were weather-related, and Bonmarche did perform better than many of its competitors. In fact, in terms of like for like sales, they actually saw an increase.

A representative from Bonmarche says: “Because our audience is slightly older than your average high street store, the weather plays a huge role on whether or not people shop with us, and on what they buy. In 2016, there was little to no reason for anyone to purchase clothes that were seasonal. While this certainly affected us, it affected other stores, which traditionally have only seasonal clothes, far worse. All in all, therefore, it was actually a pretty good year for our store, and we believe that, through the partnership with Mark Heyes, we will continue to go from strength to strength.”

Bonmarche has been a feature of the British high street for a very long time. Unlike other stores, which continue to a certain demographic only, the store has grown with its original customers. When they first started, they were hip and trendy, but they decided to grow and age alongside its original shoppers, with the consequence of now having a traditionally older audience. Now, the company feels, it is time to change that to a degree, enabling women in their 50s to become the new trendsetters.

The Bonmarche representative adds: “50 is the new 30, as they say, and yet it is a forgotten demographic. You will find few 50 year old women who are happy to wear a crop top and ripped skinny jeans. But at the same time, we cannot expect them to wear pleated skirts to just above the ankles and flowery blouses either. What we believe is that, if we can target these women, they can become the trendsetters for those older than them. What a woman in their 50s can wear, a woman in her 60s can wear as well. In so doing, we aim to remain relevant to an ever-widening audience. These are exciting times, and we’re so happy to see how well-received our television advertisements have been so far. Working with Mark Heyes was truly an amazing idea!”

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