Fashion

How Fashion Marketing Has Changed In The Past 50 Years

By on December 9, 2016

The fashion industry is extremely fast paced – blink and what is “in fashion” will have changed.

Fashion goes full circle and we often see styles we thought were long gone (those worn by our parents or even those we wore in our younger years) come back into fashion – this year has been no different as we stepped back in time and filled our wardrobes with clothes, shoes, accessories from the 70s and 90s.

However, whilst fashion is constantly looking back to the past and revisiting old styles, fashion marketing only looks forward. Over the last 50 years fashion marketing has had an incredible makeover.

Our attention has moved away from traditional advertising domains of TV and print and towards our electronic devices – as we spend more time on our mobiles, tablets and laptops.

Smartphones, which enable us access to the internet and brands apps 24/7, have increased at such a rate that a quarter of the world are expected to be using them in 2016. That number is only expected to continue growing, as it reaches more than 2.56 billion or a third of the world’s population by 2018.

Marketing must, of course, be directed at potential customers, so as they move where they are, marketing must move with them. This rise in technology has changed marketing in all areas, including fashion, and with it comes innovative ways of advertising products. Smartphones, for example, enable direct communication with the customer through either e-mail or text messages. Brands could send sms with GlobalMessaging for a personalised campaign, which will arrive directly to the phone, in the same way a message would be received from a friend or relative.

In recent years, alongside the rise of the smartphone is the arrival and continuing growth of social media (which is available on said phones) and allows fashion brands to have real-time conversations with their customers and potential customers. The challenge for them is to utilize this correctly and create campaigns that work across social media, display advertising and e-commerce.

ASOS are a great example of a fashion retailer using this new platform and using it well. They have recently announced a significant increase in sales and revenue, a large part of which they attributed to the growth of their social engagement.

They unveiled revenues of £1.5bn in August, up 18% from the same time the previous year. Plus retail sales of £1.2bn, which was 17% ahead.

The primary reason for these fantastic figures appears to be their mobile platform. In the last year the brand has been running mobile only promotions, and optimising its checkout for mobile. It definitely worked as 60% of their traffic came from mobile devices over the year, whilst 44% of transactions were placed on mobile platforms. This only goes to show how imperative mobile is to the success of a marketing campaign in 2015.

50 years ago, we didn’t have the technology we have today, advertising appeared in print and TV alone. It could reach a large audience, but Marketers weren’t able to have direct contact with consumers in the way they are able to today. With new technology being made available to us all the time, we can only imagine how different fashion marketing will look in a further 50 years.

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Fashion

Cozy for Fall: Get the Look for Under $100

By on September 26, 2016

The fall season is the perfect time of year to take a chance and mix it up when it comes to your style. Whether you’re interested in playing with fun accessories or simply want to find a new staple jacket to add to your wardrobe, fall fashion trends have something for everyone to try out this season.

One of the best things about fall fashion pieces is their versatility. Because fall is all about layering, you can get good use out of most of your favorite fall pieces year round. Now is the perfect time to stock up and build a fall wardrobe that your friends will envy. Even when shopping on a budget, you can find great staple items for under $100!

Top Cozy Fall Fashion Staples for Under $100

Denim Mini

When looking for inspiration for hot fashion trends, the Jenner sisters are always a safe place to start. So when Kendall Jenner started rocking a throwback denim mini earlier this season, 90’s kids everywhere took notice and rejoiced that one of their favorite childhood trends was back in a big way!

Dive headfirst back into this throwback trend by choosing a dark wash denim and mini length that can get you through the fall season without giving you a cold. Fashionistas can easily find the perfect denim mini at their favorite stores like H&M ($29.99) and Forever 21 ($17.90).

Turtleneck Dress

For those of us that aren’t quite ready to say goodbye to the last few days of summer, the turtleneck dress is the perfect transition piece. Fun, flirty and just enough of a nod to the cooler weather, turtleneck dresses can be dressed up or down with a few simple accessories. Wear your favorite to the office and then spruce it up for a happy hour meet-up with friends later in the evening. Try this skater style turtleneck from Urban Outfitters online ($89) or this sleeveless a-line number at Nordstrom ($58).

Classic Cape

Make a statement this fall season by investing in a beautiful and classic cape. Capes are perfect for fall as they give you just the right amount of warmth, while not becoming bulky or overwhelming your shape. With the right fabric and embellishments, you can easily find a cape that will work well to transition from fall to winter as well. Throw it on over your favorite mini and tall boots for a totally sleek and on-trend look for fall! Try this casual knitted look from ASOS ($54) or this fun faux fur trimmed option from LOVE 21 ($59.90).

Grunge Boots

The 90’s fashion trends look as if they’re here to stay. But instead of launching into a full-on grunge moment, the style savvy can borrow their favorite pieces and incorporate them into their existing wardrobe. When it comes to shopping for boots this fall think dark, luxe and playful. Our favorite way to play with grunge styling this fall season is with a chunky grunge boot. Find the perfect fall lace-up boot to bring that hint of toughness to your wardrobe at TopShop ($70) or these playful Dr. Martens from Solestruck($77.97).

Expert Advice: Get Help Finding the Right Accessories

Once you’ve got your staple pieces for fall, it’s important to bring your look together with the addition of well thought out fashion and beauty accessories. Head on over to LiliBuzz for her favorite styling tips for fall, including the classic bold lip color with a twist and other fall must have accessories. With a bit of fashion inspiration and a few helpful beauty tips from LiliBuzz, it’s easy to get the look that will help you stand out from the crowd this fall!

 

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