Beauty

5 Best Hair Care Products You Haven’t Heard Of

By on January 19, 2017

Anyone can grab a brand name hair care product off the shelf, after all, your hair doesn’t know the difference, right? Wrong, your hair health relates directly to what you use on it. Shampoo, conditioner, hairspray, gel – they all contribute to the frizz and split ends you swear at in the mirror each day. The good stuff costs too much and still you can’t be sure it is the right product for you. As with most things, it is the little-known brand that has the most to offer. Consider five of the best hair care products that fly under the radar.

1. J.R. Liggett’s Old-Fashioned Shampoo

It is a little different than what you are used to from a shampoo. The J.R. Liggett’s brand is actually a bar, but one that has all the natural ingredients hair needs to shine like essential oils. The bar shampoo is made without harsh chemicals and comes in a variety of formulas like tea tree and hemp oil for sensitive scalps or virgin coconut and argan oil for an anti-microbial treatment.

2. Redavid

Redavid offers an entire line of hair care products that promises to give your hair some tender loving care. The Volumizer improves the thickness of your hair while strengthening it strand by strand. Try the texture creams instead of a drying gel next time you want to make a bold statement.

3. Kerastase

Kerastase is a product you buy at your favorite salon. The company offers an entire line of products dedicated to beautifying your hair. Resistance Therapiste is a cleansing treatment for hair that is over processed. Discipline keeps normal hair looking its best. There are even treatments to relax rebellious hair and to volumize those flat strands. Kerastase promises to protect your hair in just three steps: cleanse, treat and prime.

4. Gold Medal Hair

Gold Medal Hair offers products designed specifically for the problems African Americans face each day. The Carbonoel deep cleansing shampoo helps relieve dry, itchy scalps. Try Head Strong if your hair is damaged or Power Gro for body and volume. There are even products designed just for kids.

5. Fekkai

Fekkai is a high brand that offers a variety of hair care essentials. The company tagline says it all: What’s Your Hair Hang Up? Fekkai offers a line to that helps dull hair shine and one that volumizes flat hair. Over processed locks will benefit from the Repair Regimen offered by Fekkai. Figure out what your hair’s hang-ups are and find the line that fixes them.

Look beyond the obvious brands that jump off the grocery store shelf. Isn’t your hair worth a little research? Not all hair care lines spend their money on celebrity ad campaigns and glossy print. Some actually put it into doing research to figure what hair needs to be healthy. Who knew?

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Fashion

How Fashion Marketing Has Changed In The Past 50 Years

By on December 9, 2016

The fashion industry is extremely fast paced – blink and what is “in fashion” will have changed.

Fashion goes full circle and we often see styles we thought were long gone (those worn by our parents or even those we wore in our younger years) come back into fashion – this year has been no different as we stepped back in time and filled our wardrobes with clothes, shoes, accessories from the 70s and 90s.

However, whilst fashion is constantly looking back to the past and revisiting old styles, fashion marketing only looks forward. Over the last 50 years fashion marketing has had an incredible makeover.

Our attention has moved away from traditional advertising domains of TV and print and towards our electronic devices – as we spend more time on our mobiles, tablets and laptops.

Smartphones, which enable us access to the internet and brands apps 24/7, have increased at such a rate that a quarter of the world are expected to be using them in 2016. That number is only expected to continue growing, as it reaches more than 2.56 billion or a third of the world’s population by 2018.

Marketing must, of course, be directed at potential customers, so as they move where they are, marketing must move with them. This rise in technology has changed marketing in all areas, including fashion, and with it comes innovative ways of advertising products. Smartphones, for example, enable direct communication with the customer through either e-mail or text messages. Brands could send sms with GlobalMessaging for a personalised campaign, which will arrive directly to the phone, in the same way a message would be received from a friend or relative.

In recent years, alongside the rise of the smartphone is the arrival and continuing growth of social media (which is available on said phones) and allows fashion brands to have real-time conversations with their customers and potential customers. The challenge for them is to utilize this correctly and create campaigns that work across social media, display advertising and e-commerce.

ASOS are a great example of a fashion retailer using this new platform and using it well. They have recently announced a significant increase in sales and revenue, a large part of which they attributed to the growth of their social engagement.

They unveiled revenues of £1.5bn in August, up 18% from the same time the previous year. Plus retail sales of £1.2bn, which was 17% ahead.

The primary reason for these fantastic figures appears to be their mobile platform. In the last year the brand has been running mobile only promotions, and optimising its checkout for mobile. It definitely worked as 60% of their traffic came from mobile devices over the year, whilst 44% of transactions were placed on mobile platforms. This only goes to show how imperative mobile is to the success of a marketing campaign in 2015.

50 years ago, we didn’t have the technology we have today, advertising appeared in print and TV alone. It could reach a large audience, but Marketers weren’t able to have direct contact with consumers in the way they are able to today. With new technology being made available to us all the time, we can only imagine how different fashion marketing will look in a further 50 years.

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Beauty

Treating Unwanted Growths On Aging Skin

By on October 31, 2016

The older your skin, the more susceptible it is to unwanted skin conditions, including moles, liver spots, freckles, wrinkles, etc. The strength of skin cells to resist these conditions declines with age, and they give in because they are unable to renew themselves more often.

How the skin ages and the type of unwanted growth depends on several factors, such as the diet, lifestyle, and personal habits. For instance, females that have greater exposure to the sun are more apt to developing cancerous moles or spots. Smoking and consumption of processed food can lead to the creation of free radicals inside the body, which can damage cells and lead to premature wrinkles.

That said, the following are the most common types of skin growths:

·  Actinic & Seborrheic Keratoses

Actinic keratoses refer to brownish or red colored scaly spots that appear on the skin as it grows older. These spots can turn cancerous if they become acute and the victim of the growth fails to seek treatment at an early stage. Seborrheic keratosis are warts that can be black or brown in color, and are usually benign growths that look as if they’ve fastened themselves to the skin’s surface. The most common growth areas include the back of the hand, forearm, or face.

·  Moles

Nevi or moles are tiny skin marks that result due to the increase in pigment-producing cells in the skin. They can be rough, smooth, flat or raised, and accompanied by some hair. Most of them are brown or black in color, but a few can be yellowish or skin-colored. They respond to hormonal changes and change overtime; exposure to the sun after growth can darken their appearance. Another type of mole is the atypical mole, which is larger than the normal mole and can be tan or pink. Moles can appear anywhere on the skin.

·  Cherry angiomas

This is a skin growth that affects mostly middle-aged women. Chery angiomas is classified as a small, bright red, benign, elevated bump that is caused by dilated blood vessels. Fatty deposits may also contribute to their formation. They are quite small in size, the usual being pinhead size to on quarter inch. Most growths are smooth, but some can stick out from the skin. The fortunate aspect of this growth is that it is noncancerous, and doesn’t harm the health.

How to treat these skin growths

Several measures can treat or reduce the symptoms of unwanted skin growths. You should always start with natural and external treatment options. For instance, moles can be removed with surgery or through the duct tape method, but using mole removal products is recommended because they are made from high quality plant extracts allowing for homeopathic treatment without any side effects. It is possible to take care of benign moles right from the comfort of your home, which saves you expensive visits to the dermatologists.

Likewise, topical ointments can be used on actinic & seborrheic keratoses. Home remedies can also be applied to see results before the option for a dermatologist is considered. For example, Apple Cider Vinegar is recommended for removal of cherry angiomas, but the skin needs to be open. Cryotherapy or freezing can also treat many of these growths.

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Beauty | Health

How To Plan The Perfect Spa Day At Home

By on February 3, 2016

Sometimes you just need a spa day, or two, in order to get through the week. It may not be feasible to head to an actual day spa, and that can be a pricey trip as well, but you can have your own luxurious spa time from your own home, and you can even invite friends or family to join you.

Relaxation is important for stress relief, and a home spa day can bring you much relaxation. You just need a few things on hand in order to plan your stress free day. If you have some friends that could use a day of relaxation, invite them over.

You can swap shoulder massages, and you can have each guest bring an ingredient from their own kitchen or pantry to help make some great homemade skin care items. You might even want to paint each other’s nails or give each other a pedicure. It’s all in the name of friendship and stress relief.

Find The Right Tone

If you want to relax you need to set the right tone. That means shutting off the television, giving the kids something to keep them quietly busy, and turning off your phone. This isn’t a time to be checking Facebook.

Set the mood for relaxation with some relaxing music. There are many different genres of music that lend themselves well to stress relief. Try some inspiring celtic music or some classical tunes, among others, to create an atmosphere perfect for relieving anxiety.

Get The Right Ingredients

The ingredients for your spa day don’t just include music, but  it also includes specific ingredients, massage oils, facial care items, and anything else it takes to complete whatever spa activities are on your list to complete. Make sure you also have some delicious fruit infused water on hand so everyone stays hydrated.

Ingredients like honey, strawberries, buttermilk, and oatmeal can all do amazing things for your skin. Oatmeal is anti-itch, honey is softening, and strawberries have a great astringent effect. Have each of your guests bring one of these items, or their own favorite facial mask or cleanser. You can find recipes on Pinterest as well.

You can also purchase products that are made with great ingredients, like coconut oil. Look for organic products and don’t be afraid to check out reviews.

Invite The Right People (Or Do It Alone)

You can have a spa day alone, but it can be fun to invite your girlfriends to enjoy the relaxing time with you. Invite friends that love taking care of themselves and will be happy to participate in pedicures, manicures, facials and massages!

Having a home spa day can be a very fun way to care for your health, your skin, and your hair. Don’t let stress take over, enjoy a spa day anytime you can.

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